Business advertising is available to fit every type and size of company. A piece of advertising for a business could be as simple as a single sheet flier made on any computer or as complex as a 35-page case study published in a booklet. Some of the many different types of business advertising include television, radio, print and online.
Online advertising is popular today, as it can be used by small as well as larger businesses. There are also many different kinds of online business advertising. Virtual storefront, or e-commerce, companies often use banner and pop-up ads on their website. Pop up and banner ads are the colorful graphics that appear on web pages to capture the reader's attention and introduce them to special offers and products. There are many different styles, shapes and sizes of pop-up and banner ads; their design keeps evolving to avoid software that eliminates their visibility.
Pay per click (PPC) business advertising is popular with small- and medium-size businesses. The cost of PPC can be easily controlled and targeted to get the most of each online advertising dollar spent. PPC advertisers pay only when someone clicks on their ad. The ads appear on websites or pages built around key words; people interested in certain products use key words or phrases to search for items on the Internet. For this reason, the pay per click ad method is also known as search advertising.
The potential customers clicking on the PPC ads are considered qualified traffic. Qualified traffic means that the people aren't just browsing the Internet, but are searching for specific items. For instance if a PPC ad has the headline "Save 25% on a Hawaii vacation package now" a person clicking on it is specifically interested in purchasing travel bargains.
Printed business advertising materials include everything from informational brochures to newspaper and magazine ads. Companies often distribute brochures at trade shows or other business events. Newspaper ads usually reach a local or regional audience, while magazine ads often have a national reach. Big businesses often print larger ads than small companies do since print advertising is priced by the amount of space the advertisement takes up in the publication.
Radio and television advertising is mainly done by larger businesses, as the cost of broadcast time is usually quite high. A common length of time for radio and television commercials is 30 seconds; these ads are called 30-second spots. Broadcast business advertising reaches a large audience and is often very successful for goods sold nationwide or even worldwide.