We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Spiritware?

Mary McMahon
By
Updated May 23, 2024
Our promise to you
InfoBloom is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At InfoBloom, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Spiritware is merchandise which has been emblazoned with the logo and/or colors of an organization such as a sports team or educational institution. The idea is that by purchasing such goods, people are expressing solidarity with the organization, or “showing spirit,” in the terms of pep rallies. Spiritware is a big industry, and many organizations generate a great deal of profit by selling spiritware and by licensing production of items with their branding.

Essentially, spiritware can consist of anything which could be printed with a logo or branded colors, from shot glasses to t-shirts. Most organizations which make spiritware sell a wide variety of items of clothing with their branding, from underwear to jackets, along with things like pennants, mouse pads, flags, tablecloths, binders and so forth. These items are typically fairly cheap to produce, allowing for a markup which will still keep prices reasonable.

The right to produce spiritware is controlled by the parent organization, as logos and distinctive colors are usually protected by copyright law. Organizations can choose to contract companies to make spiritware, or to license out the right to produce certain items to other countries. Knock-offs and other attempts to capitalize on a popular brand can meet with legal threats from zealous organizations which want to protect their image and profits; for example, some universities will not allow alcohol glasses to be branded with their logos.

College spiritware is often sold on campus, either in the bookstore or in a separate spirit store. Students may purchase spiritware to fit in on campus or to send home to their families, while other people buy such products to express affiliation with the school, whether or not this affiliation is genuine. Colleges with successful sports teams also tend to produce a range of branded sports merchandise for people to bring to games or show off around town, from giant foam fingers to bumper stickers.

Sports teams also benefit from spiritware sales, selling goods at stadiums and through licensed dealers. Many sports fans like to express solidarity with their teams by wearing their colors or sporting their mascots and logos, and sometimes they will pay a premium for such products, especially on game nights.

In some regions, activists have raised concern about the ethical issues surrounding spiritware, especially at liberal colleges and universities. Some people would prefer to see spiritware made with ethical labor sources, rather than low-cost garments which may have been made with the use of child labor or other unscrupulous tactics. In response, some companies have come out with ethical spiritware lines, with an accompanying increased price tag to match.

InfoBloom is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary McMahon
By Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a InfoBloom researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Discussion Comments

Mary McMahon

Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a...

Learn more
InfoBloom, in your inbox

Our latest articles, guides, and more, delivered daily.

InfoBloom, in your inbox

Our latest articles, guides, and more, delivered daily.